Conde Nast Experiments With Reddit
There’s something new going on at Reddit reports MediaMemo. The Digg like news aggregator that Conde Nast purchased a few years ago is sporting some new links at the top of their page. Unlike the average link that appears because users voted it into this spot, these new links—which look remarkably similar to standard Reddit links—are actually sponsored ads placed by the sales and marketing department of Conde Nast Digital.
So far the sponsored links—which do have a “sponsored link” tag—have succeeded in two ways: click-through rates for the ads are running at around five percent—higher than the industry average—and Reddit users haven’t complained.
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