Kelly writes that Condé Nast will merge the corporate print ad side with corporate digital ad sales in an effort to strengthen individual publications like Vogue.com. The change is coming soon and one source believes it may be revealed prior to the next publishers’ meeting on Oct. 29.
The reshuffling will influence the workloads of some Condé’s higher-ups. Recently named chief technology officer, Joe Simon, will be called upon to direct Condé Nast’s digital strategy. CMO of Condé Nast Media, Lou Cona, will have some increased responsibilities in addition to managing the big ad packages for print editions. Head of Condé Nast Digital Sarah Chubb and senior VP and chief revenue officer at Condé Nast Digital will see their roles reduced following the reorganization.