Condé Nast announced today new plans for its future growth, including the appointment of Robert A. Sauerberg as company president. In its mission to become a “consumer-centric media and entertainment company” with a greater emphasis on technology, the company has defined Sauerberg’s duties in his new role as helping to move the company to a new business model “focused around digital connectivity, technology development, and consumer insight.” He will be responsible for integrating corporate resources to support brand development.
Said Condé Nast CEO Chuck Townsend:
The historical priorities that have served our company so well — great content, best-in-class magazines, key client relationships — remain the cornerstone of what we do, but we need to move beyond the magazine. The set of strategic course changes being put in motion today will reorient our organization to thrive in this new world of opportunity, assuring the brightest future for Condé Nast.
Other hires and promotions within the company as part of this new focus includes that of John Bellando, who becomes the chief financial officer for the company in addition to his current role as chief operating officer.
Louis Cona will transition from executive vice president to chief marketing officer.
Thomas J. Wallace will stay on as editorial director.