Complete This Helvetica Statement

From here, it certainly seems like Helvetica is going to change the world. We loved it. Alice Rawsthorn, CNN and the Boston Herald can’t be wrong. Most screenings so far have sold out. Tonight’s NY screening has been sold out for weeks. The LA screening sold out in one day. And everyone wants to put their personal spin on how important this movie is going to be:

Us, in January: “What if, like The Al Gore Show did for green, Helvetica does for design?”

Steven Heller, quoting