Here we are at the final round of Command X, the world’s first graphic design reality show held live at the AIGA NEXT conference in Denver, Colorado. Because we know you’re wondering, yes, judge Brian Collins is back, and got to hang out with Nobel Prize-winning Al Gore yesterday in San Francisco to work on his Alliance for Climate Protection, which is coincidentally the organization that will benefit from his Nobel Prize money. Collins told us that the media was swarming outside his hotel when he got there, but Gore still made time to take the meeting. Oh, he has Ghirardelli chocolates for everyone. It’s just like the Hershey store.
Back to the show and the challenge: to get 18 to 26-year-olds to vote. It’s a much more sober round. Kelly Dorsey, usually very funny but this time quite serious, had a nice subversive logo. Matthew Muñez was articulate again, but a bit loose in his concept.
Beginning with a great audience participation gimmick, it is Nichelle Narcisi‘s “except you” campaign that brings down the house, in a stunning standing ovation before Michael Bierut even does the applause-o-meter. He says he was expecting something more like…sausages? Narcisi is quick: “You like that Helvetica, don’t you?”
Noreen Morioka‘s been bawling since she had to make her decision. Emily Oberman and Bonnie Siegler are playing their “American Idol” roles to a T. Collins promises to turn his and Morioka’s flirting with Muñez into a dinner (what we wouldn’t give to be at that affair). Morioka will not stop crying. Bierut: “There’s no crying in graphic design.”
Matthew Muñez gets second place.
Kelly Dorsey gets first runner up
And of course, Nichelle Narcisi wins.
All AIGA NEXT coverage.