No surprise at all, but Michael Bierut is extremely funny when takes the stage as the Heidi Klum or Tim Gunn of graphic design (you take your pick) in his hosting duties for the design reality show “Command X” which will unfold throughout the AIGA conference. Judges are Brian Collins, Noreen Morioka, Emily Oberman, Bonnie Siegler and seven young designers will be eliminated one-by-one.
The assignment gave them a week to design a new logo for the Denver Broncos. Surprise guest judge is the art director for the Broncos, Annie Hellerstein. Both Morioka and Collins hit on participant Matthew Muñez after his rather eloquent defense of his work, and there are multiple snot cloud discussions based on the nose spray trajectory of huffing horses.
Scott Gundersen and Mike Burton go buh-bye. But where’s the catchy cut line?
Next challenge: Jimmy Dean Pancakes & Sausage packaging redesign. Collins declares it delicious.