Comedy Central Getting Brand Refresh, New Logo

In its first major refresh in 10 years, Comedy Central is revamping its look on-air and off. At the heart of the redesign is a new logo for the network, pictured above.

“10 years, that was the last time we did anything this meaningful,” said Bob Salazar, senior vice president/creative director, brand creative for Comedy Central. “If you think of social media, videogames, and the conventional competition, it has changed dramatically in the last 10 years.

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