Combating Turnover, Ad Agencies Seek CCOs

Many of the world’s biggest ad agencies are currently hiring chief creative officers, the WSJ reports.

It’s not as easy as just plucking someone from the ranks.

Today’s CCO needs to understand digital and traditional media. She needs to be able to handle a high-stress job, and she needs to be able to lead a company as a team, to “break down the walls that exist inside ad firms and get people with different skills to work together,” says the WSJ.