Columbia Prof: To Survive, Broadcast TV Must Disrupt Its Own Business Model
First went the publishing industry. Now, it’s broadcast television watching its profits sink as the internet and the rise of cable TV eat away at its business model.
So, what’s a CBS or NBC or ABC to do? Disrupt its own model, argues Columbia Business School professor Rita Gunther McGrath.
In a post on the Harvard Business Review, she writes:
The basic problem is that the constraints which broadcasters have historically used to protect their profits have now been relaxed — or have even disappeared.
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