Collins Creates New Identity for Internet Week

Here at UnBeige HQ, every week is Internet week (if the wi-fi goes down for even a few minutes, we become testy and commence the hoarding of foodstuffs), but capitalize that “W” and you’re talking about a “festival of technology, business, and culture” that has been taking place in New York since 2008 and in London since 2010. Each Internet Week consists of hundreds of events that draw thousands of people, and yet the festival’s logos have long been, well, less than cutting-edge—sufficed to say that at one point there was a pixellated apple involved.