Chuck Porter on MDC's Acquisition Strategy and Life With Miles Nadal
In part I of our Media Beat interview with MDC Partners chief strategist and Crispin Porter + Bogusky chairman Chuck Porter, the ad exec (though he doesn’t really take to that term) discusses his holding company’s acquisition strategy and what it’s like working alongside MDC CEO Miles Nadal.
According to the ad vet, creativity is key when determining the right acquisition as he says simply, “My criterion is the work.”
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