Christmas Cheer for Lite-FM, Winning the Holiday Arbitron Book
The tree is now mulch and the lights are back in the attic. But the holidays aren’t over until Arbitron releases its seasonal ratings… and it has!.
Lite-FM/WLTW got a big boost from its annual Christmas programming. The Clear Channel perennial number one had an 11.3 for the holidays, up from an 8.4 in December.
By contrast, number two remains WCBS-FM, which slipped .2 to 6.6.
WBLS is still a powerhouse with new YMF owners. The Urban station stands at number three with a 5.9,
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