Jay Leno Still Getting a Charge Out of His Chevy Volt

When James Cameron sang the praises of his Chevy Volt on a recent episode of Nightline, it seemed like the kind of celebrity PR that would be hard for GM to beat. But as of this week, the Detroit auto maker has a brand new EV benchmark–Jay Leno on half a tank of gas.

In conjunction with the Los Angeles Auto Show, which opens to the public Friday, Leno has been giving interviews about his love of the electric car and participated in a special preview event yesterday.

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