After taking a major step towards solving their bankruptcy woes yesterday, AMI is at the center of some more good news today as their own Star magazine hired Cheryl Kramer Kaye as beauty and fashion director. Kramer Kaye comes over from Redbook where she had a 10-year stint as beauty director and introduced the MVP awards to recognize the industry’s best beauty items. She will replace Tara Kraft who left Star last month to become editor-in-chief at Shape.
Star editor-in-chief Candace Trunzo spoke highly of her newest appointment and expects Kramer Kaye to flourish in her new role:
She is one of the most respected and talented editors in the industry and will add a great new dimension to our beauty and fashion coverage.
In addition to her time at Redbook, Kramer Kaye brings over two years of experience as beauty director at Fitness. Kramer Kaye joins EVP and publishing director Diane Newman and Shape VP/publisher Brian Gruseke in a recent string of employees AMI has poached from rival publishers. Star is closing up a successful 2010 where they witnessed ad pages rise to 18 percent through November — much of the increase is credited to beauty and fashion content.