Chermayeff & Geismar Adds Sagi Haviv to Masthead

Break out the champagne and the ampersands, design fans, because there’s a rebranding afoot at the legendary brand design firm of Chermayeff & Geismar, the creative brains behind identities for the likes of National Geographic, the Smithsonian, NBC, and Chase. For the first time in 56 years, Ivan Chermayeff and Tom Geismar have company on the masthead–in the form of partner Sagi Haviv, who has been with the firm since 2003 (the same year that he graduated from Cooper Union).