‘The Future of Newspapers’ as a conversation topic is reaching the point of saturation — the question now is whether we exhaust ourselves talking about it before anything actually gets done! That said, Charlie Rose has decided to get in on the act (we presume his best idea isn’t to turn newspapers into a religion) and last night began a new series on the future of newspapers with guests Robert Thomson of the WSJ, the Daily News‘ Mort Zuckerman, and Walter Issaacson who wrote last week’s Time cover story on the subject. Full episode after the jump and a few highlights below:
- CHARLIE ROSE: What is a realistic approach?
MORT ZUCKERMAN: Either charging for the content on the Web or doing it in micro payments. I mean, I think it’s a wonderful idea, if it would be possible. I just don’t think it is. The market will simply not accept it.
WALTER ISAACSON: Haven’t you felt that way about music a couple of years ago, Mort, that nobody would ever pay for music?
MORT ZUCKERMAN: I don’t know whether I would have felt that way about music since I’m not a music producer. All I can say is that I listen to music. I don’t care how I pay for it. But that’s a very different — and different kind of thing. It’s a discretionary kind of thing. This to my mind is not something quite as discretionary. All I can say to you, it is inconceivable to me that we’ll find a way — and we’ve tried in various ways, particularly in special segments, of what the U.S. News does.