CBS Is Mad That 48 HR Magazine Used the Name of Its TV Show

Literally fly-by-night experimental magazine 48 HR is a triumph of digital technology and creativity over the bloated and outdated modes of print publishing. Basically, the editors used the Internet and coffee to successfully produce the inaugural issue in, you guessed it, 48 hours. It was an awesome stunt that produced interesting results, but there’s just one problem. CBS has issued a cease-and-desist letter against 48 HR because the title sounds a lot like “48 Hours,” CBS’ tabloid-y “news magazine” television show.