Today the Morning Media Menu podcast welcomes CBS’ “The Early Show” executive producer Zev Shalev, who speaks about what’s coming up this summer on the morning show, including the summer concert series on the U.S.S. Intrepid.
Shalev also discussed the “Early Show”‘s ability to get interviews with of-the-moment subjects like Susan Boyle and Levi Johnston, despite its third place standing among network morning shows.
“We are number three so we’ve got to make it up in a lot of other ways,” he said. “And we do it by developing strong, deep relationships that really put our anchors in a position where they’re comfortable with the people they are interviewing but they’re also able to still ask those tough questions, still get the full story out.”
Shalev also said he didn’t worry about competition from online media news sources, which are fighting with traditional media for audiences. “Most of the online news sources [are] aggregators, they’re picking stuff up from other wires. They’re not actually going out and doing the work,” he said. “The traditional news network is still the place where you can get real journalism, real reporting, real analysis. The kind of experts we have on our team…these people know their stuff in a way that you can’t get online. So there is a real value proposition in morning television. There is still a value proposition in television in general.”
Other topics discussed: CBS’s success with awards shows and big revenue number reports for Craigslist.org.
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