Categorizing Editors Based on Online Skills

Editor jobs have changed considerably now that they have to worry about page views as much as assuring the content published looks plausible and well written. But classifying someone’s online skills can be difficult.

Well Alison McPartland, manager of search at the B2B publication Questex Media, explains to Folio how her team sorts editors to highlight their online strengths and weaknesses.

“We want to show the particular strength or weakness in each editor,” says McPartland. “There are different ways to focus on how they’re preparing content online and we want to highlight those differences.

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