Candy Pratts Price on Style.com and Substance: 'We Run It Like a Magazine'

“To be editorial” is how Candy Pratts Price (pictured at left) describes the mission of Style.com, the ever-evolving online fashion destination that she has presided over since 2001. “Our role is to be a magazine on the Web,” Pratts Price told us during an in-depth interview during New York Fashion Week. “We do have content. We have an editorial staff. We do generate our own portfolios. We shoot.”