Can Chicks Read The News As Well As Dudes?

HOWARD KURTZ: Gail Shister, Rick Kaplan and some other CBS executives have said that there is a portion of the audience that may still not be comfortable getting their news from a woman at 6:30. Do you think that is a factor?

SHISTER: Unfortunately, yes. I do still think it’s a factor. As much as we’d like to think that as a culture, that we have progressed to the point where it doesn’t matter, I think that in news particularly, there is a sense that there is not the — I hate the “G” word, but the gravitas when a woman gives the news, as opposed to a man gives the news.