BW And Bloomberg Marriage Not So Bad, Relatively
If you’re a BusinessWeek staffer, you’re on tenterhooks right now as you wait to see whether you’ll still have a job after new owners Bloomberg take over.
But, as Peter Kafka reports, it could have been much, much worse.
flickr: Jean-Marc /Jo BeLo/Jhon-John
If rival bidder ZelnickMedia had taken control of the mag (which it thought McGraw-Hill would pay it to do), the magazine would have been gutted, which we knew. What nobody knew was the extent of the damage.
ZelnickMedia planned to:
- Wind down BusinessWeek’s print business “as profitably as possible”–the company would have to honor existing subscriptions and could still sell ads in the magazine.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in