BuzzFeed Hires First Film Critic

BuzzFeed has hired Alison Willmore as the site’s first film critic. Willmore comes to BuzzFeed from Indiewire, where she served as TV editor since 2012.

Willmore got her start at the Independent Film Channel, where she helped bring blogs, movie reviews, interviews and more to IFC.com. Her work has also appeared in AV Club, Time Out New York and Movieline.

As anything with BuzzFeed goes, Willmore’s work at the site will be focused on driving dialogue. “This isn’t going to be about generating capsule reviews with letter grades; instead, Alison will be writing film criticism that provokes and propels the conversation, both on social media and in life,” said Jace Lacob, entertainment editorial director at BuzzFeed, in a statement. “And,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in