BuzzFeed Producer Shares Some Viral Video Mantras

If you’ve not yet seen the following BuzzFeed video, take a moment to check it out. Posted just ahead of Valentine’s Day 2014, it examines the tendency of fashion magazines to Photoshop their cover girls by running a number of non-models through the same, retouch process.

Based in LA, BuzzFeed senior video producer (and former Mediabistro staffer) Andrew Gauthier explains to journalism.co.uk’s technology editor Abigail Edge that this video stands as a perfect example of one of his tenets for creating items that are widely shared across the Internet.

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