Buyers for Might Get Sweet Deal


By Chris O'Shea Comment

In late October, Reader’s Digest Association (RDA) sold Every Day with Rachael Ray to Meredith, and within a week, announced that it was putting on the block.

At the time, Robert Guth, RDA’s CEO, said the company decided to sell the popular site as a “commitment to enhancing shareholder value and sharpening our strategic and financial focus on our core master brands.” However, rumors are that potential buyers for AllRecipes are eyeing the site for a lot less than most thought.

According to the New York Post, the lead candidates to buy AllRecipes are Meredith, Scripps Network and Amazon. Each is allegedly hoping to get the food site for less than $200 million. We’re not sure exactly how much analysts think AllRecipes is worth, but that seems about right to us. It’s a popular site; but a limited one. Stay tuned for more, the site is a nice brand to have, so we’re sure it’ll be sold soon.