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In the latest issue of Fast Company, our own Tina Dupuy has a funny/weird story about SiteLA, the cool/icky marketing experiment Quicksilver has launched in Silver Lake.
We won’t explain what SiteLA is (Tina did a good enough job of that), but we’ll give you a little taste of some of our favorite lines:
When Quiksilver execs describe SiteLA, my hyperbole meter went to 11. “It’s an alternative to pop culture,” declares Erik Joule, senior VP of merchandise and design, “something with substance.”
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