BusinessWeek’s Girl Branding Experts Talk Irresistibility…and Sex

By Alissa Walker Comment


From BusinessWeek:

Here’s a lesson in how to create a face for your brand that will be irresistible to girls and will blow away the competition.

What’s lovable, snuggly, irresistible, collectible, obsession-worthy, and can rapidly blow your brand right past its competition?

You’re intrigued, right? That’s two irresistibles and two kinds of blowing, by the way, in as many sentences.

The “Girls of 3iYing” have written this article with the secret for a can’t-fail brand identity–a character icon.

We’ve heard of 3iYing before–a branding company which specializes in targeting teen to college-age women. But what’s up a bunch of “girls” writing articles named “Man-Eaters of Madison Avenue” and “When Sex Isn’t Sexy.”

That second one opens “Hey, want to talk steamy sex with 10 teen girls?

Um, gross?