Businessweek Ranks 100 Most Powerful Athletes

Businessweek has combined two great things — sports and lists — to form a ranking of the 100 most powerful athletes. Titled the Power 100, the list was curated by CSE, an integrated sports marketing firm. CSE took the statistically best 600 athletes from a pool of 3,000, and then ranked them according popularity, endorsement earnings, and their reach on social media. Also considered was results from a Nielsen/E-Poll survey, which measured players’ name recognition, appeal, influence, and trustworthiness.