Businessweek Debuts ‘Cover Trails’

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By Chris O'Shea

We’re big fans of Bloomberg Businessweek’s covers, so we’re excited about the new “Cover Trails” feature that has been added to the front of the book.

Cover Trails are the mini-story behind how each week’s cover was made. It features thoughts from Businessweek’s editor-in-chief Josh Tyrangiel and creative director Richard Turley, ideas that were canned, and much more.

You can see them each week in print, but here’s a Cover Trail that is online now.