Businessweek.com's John Byrne Discusses Engagement
Our sister blog MediaJobsDaily has joined us at the Mediabistro Circus and they caught the presentation by Businessweek.com editor-in-chief John Byrne. Byrne’s presentation was called “New World Intimacy” and dealt with building reader engagement — something we think about every day.
“The secret of digital technology isn’t that you can do video, but that you can collaborate. Journalism has to become not a product but a process,” Byrne said.
As MediaJobsDaily reports, here some of the ways that BW.com
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