Business Journals' Readership Up, Despite Cutbacks
You’d never know it from the cuts across the board being made at publishers like Time Inc. and Forbes Media, but some of these companies’ titles are seeing a upswing in their readership. Lucia Moses of MediaWeek reported this week that Fortune, The Economist, Smart Money, The Wall Street Journal, Inc. and Forbes have all seen an increase in readers, ironically because of all the financial terror that has caused their publishers to make cuts in the first place.
So while audiences bemoan Rupert Murdoch’s pay wall plans, following The Wall Street Journal model, the paper itself has seen an 11.6
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