Bucking ‘Sucky Economy,’ Thakoon Panichgul Expands Label

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By Stephanie Murg Comment

thakoon runway.jpgIt’s been a mighty great 2008 for fashion designer Thakoon Panichgul. His collection for Target hit stores this week. His revamped website boasts some of the most stunning photos we’ve seen in a long time. And, oh yeah, Michelle Obama wore one of his designs at the Democratic National Convention. Now, even in the face of what he describes as “the sucky economy,” Panichgul is planning to expand his label with a new collection for spring called Thakoon Addition. But don’t you dare call it a diffusion line!

“I really want to clarify that Thakoon Addition is not a diffusion,” he told Style.com in a recent interview. “A lot of people have been talking about it that way, but the range represents a lateral expansion of my brand, not a vertical one. It’s like, I’d love to have a store where I could present a whole universe of Thakoon, and if the runway line is the center of that universe, Thakoon Addition is the first satellite I’m putting into orbit around it.” He went on to describe the new line, which will be priced about the same as his Thakoon runway line, as “a place to store ideas. In any given season, I’ve got ideas flying around that don’t fit what I’m planning for the runway, but belong somewhere. Now I don’t have to abandon that stuff.”

Previously on UnBeige:

  • Sneak Preview of Thakoon Panichgul’s Collection for Target
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