Breaking Into Content Marketing
Anyone who considers herself a “serious” journalist might balk at the thought of working for the advertising side of a company. But facing the increasingly dire state of journalism today, many writers are hopping on the branded bandwagon, at least part-time.
There are the obvious benefits to content marketing, like a bigger paycheck and looser deadlines. But many journos may not realize the creative freedom they’ll have when it comes to writing copy:
As [James Del, the executive director of Studio@Gawker] told me, “Branded content — when done properly — is not supposed to be a slimy advertorial that forces a writer to bend [his] own viewpoint to that of a corporation.
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