Merlin Media is ready to cut its losses as an all-news FM station. FishbowlNY has confirmed the upstart radio company, owned by Randy Michaels, is holding a full staff meeting at 10 a.m. Tuesday. We’re told Merlin is also scheduling meetings at its Chicago newser.
Sources tell FishbowlNY that WEMP will become a hybrid News/Talk format, likely modeled after Merlin’s Philadelphia station, IQ 106.9.
Someone with knowledge of the situation says significant layoffs are expected at the meetings.
“They’re expecting the worst because they’ve already seen the worst.” the source tells FishbowlNY
Ahead of tomorrow’s meeting, we’re told that the new format is expected to launch in September. There’s no word if the meetings will expedite the tweaking.
WEMP has had nearly non-existent numbers since taking the 101.9 frequency from Emmis last summer. The station has been stuck at a .6 in recent months.
With endless struggles to find the right sound, several key managers, including VP of programming/news director Liz Aiello, and Merlin COO Walter Sabo, were shown the door by the start of 2012.
In May, WEMP hired Los Angeles News/Talk programming veteran Mark Austin Thomas to take the reigns into year-two.