Brandon Holley, Yahoo! Launch Women's Web Portal

After Jane folded, FishbowlNY reported that ex-EIC Brandon Holley had inked a deal with Yahoo! to run division Yahoo! Lifestyles and, err, “oversee forthcoming launches in other content areas.” That’s how MediaWeek put it, anyhow.

Holley developed a major project launch for Yahoo! that just launched today. The web portal, Yahoo! Shine, is branded as a “smart, dynamic place for women to gather, get info and to connect with each other and the world around them.”

According

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