Branding Wombats: Endangered Marsupials Ink Corporate Sponsorship Deal

Branding wombats. Nope, it’s not the working title of Crocodile Dundee IV or a Men at Work comeback album, it’s the goal of “global diversified mining group” XStrata, which has agreed to fund an aggressive, multi-million dollar program to save the endangered marsupial in exchange for wombat branding rights. “Xstrata’s name will appear on everything wombat: from websites to educational DVDs to shirts worn by wildlife workers,” writes Todd Woody in Time. “Xstrata execs will also star in documentaries about the northern hairy-nose [wombat] and speak at media events.”