Branding Virginia Tech

A terrific essay up over at Ad Age late yesterday about the television branding of the massacre at Virginia Tech last week, “Anything This Graphic Should Never Have a Logo.” In it, writer Simon Dumenco chides the networks for their visual treatments of the event. It’s a very interesting read, as he chronicles the one-upsmanship between the major television news outlets. Here’s a little:

During “Anderson Cooper 360” on Tuesday night, for instance, CNN‘s animated MASSACRE AT VIRGINIA TECH logo throbbed and twirled with all the subtlety of an “American Idol” bumper.

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