T Brand Studio, The New York Times’ in-house sponsored content agency, wants you to know that sponsored content is great.
The agency partnered with Chartbeat to analyze its native advertising, and the results showed that not only do people enjoy sponsored content, they enjoy the sponsored content created by T Brand Studio the most.
Native ads from T Brand Studio were analyzed for unique visitors, total engagement and visits from Facebook, Twitter and Google. Sponsored content created by third party advertisers that ran on the Times’ site was analyzed as well.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in