Brand Upon the Brain: Lindstrom's "Brand Sense"

Some heady brand thinking by Andy Rutledge in this post over at Neuroscience Marketing, “Sensory Branding.” It’s a sort of synopsis of Martin Lindstrom‘s book Brand Sense which dives past the initial, base aesthetics of a branding treatment (i.e. “Hey, that looks real nice!”) and into an entire range of conscious and unconscious elements used to make a brand live on in everyone’s brains (i.e. “Hey, I’d recognize that anywhere!”). It’s a great read, even if it is a little unsettling once it gets into all the “use the sense of smell as often as you can” stuff.