BranchOut And BeKnown: Fight!

The war is intensifying between BranchOut and BeKnown, competing Facebook apps that aim to add a professional layer to the social network.

Both apps try to make use of your friends and qualifications from Facebook in a way that’s more attractive to employers.

According to Randall Stross writing for the NYT, the developers “are hoping that users will accept a less-than-complete separation of the professional and the personal.”

When users join BranchOut, he says, the app automatically shows prospective employers the user’s friends.

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