Bonnier Names CMO for Men’s Group

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By Chris O'Shea Comment

Bonnier Corporation has named Elizabeth Burnham Murphy the chief marketing officer for its Men’s Group, a new role at the company. She was most recently associate publisher of marketing and online services for the company’s Outdoor Group.

As CMO of the Men’s Group, Burnham Murphy will now oversee Popular ScienceField & StreamOutdoor LifePopular PhotographyAmerican PhotoCycle World and SHOT Business.

“Liz is constantly driving toward the ethic of constant improvement for our brands and our businesses,” said Bonnier’s executive vice president, Eric Zinczenko, in a statement. “Under her leadership, we will ensure our marketing efforts across the group are operating to the highest standard.”

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