Bonnier Acquires Cycle World from Hearst

By Chris O'Shea Comment

Bonnier Corporation has acquired Cycle World, the monthly motorcycle enthusiast publication, from Hearst. Financial details of the deal weren’t disclosed, but the magazine’s team will remain intact.

Mark Hoyer is the Editor-in-Chief of Cycle World, and his magazine will now be in Bonnier’s Outdoor Group, under Vice President and Group Publisher Eric Zinczenko.

“Adding another leading men’s vertical to our portfolio of enthusiast brands presents larger opportunities for our strategic partners as we share many of the same advertisers,” said Zinczenko. “This acquisition reinforces Bonnier’s pursuit of aggregating the largest men’s audience in media, and most important, its unwavering commitment to producing the highest quality content possible.”

Cycle World has a circulation of 235,000.