Bonnier Acquires Cycle World from Hearst
Bonnier Corporation has acquired Cycle World, the monthly motorcycle enthusiast publication, from Hearst. Financial details of the deal weren’t disclosed, but the magazine’s team will remain intact.
Mark Hoyer is the Editor-in-Chief of Cycle World, and his magazine will now be in Bonnier’s Outdoor Group, under Vice President and Group Publisher Eric Zinczenko.
“Adding another leading men’s vertical to our portfolio of enthusiast brands presents larger opportunities for our strategic partners as we share many of the same advertisers,” said Zinczenko.
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