Bonnie Fuller, the veteran editor who has reinvented many major women’s mags, from Marie Claire and Cosmopolitan to Glamour and Us Weekly, is the founding president and editor-in-chief of the entertainment-news site HollywoodLife.com.
In the latest installment of Mediabistro’s So What Do You Do — our first interview in the “Digital Media” week of our Profit From Your Passion series — Fuller talks about transforming tabloids and handling the criticism about her career, and offers advice to aspiring celeb journos:
[You must] have digital skills because I think the world is only going to go more digital and more mobile. So if you want to have a long career in this business, you have to be prepared to have those skills. The second thing would be that every rule used in normal journalism should be applied to celebrity journalism. Just because you’re dealing with celebrities and news about celebrities doesn’t mean you don’t apply a high standard.
For more from Fuller, including how she successfully overhauled so many top mags, read: So What Do You Do, Bonnie Fuller, Editor-In-Chief of HollywoodLife.com? Also, below, watch a video of Fuller discussing how she got her first big break.