Bode Who? Magazines leurve the Olympic bad-boy

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By Rachel Comment

Bodelicious, indeed.jpgNewsweek. Time. Outside. Rolling Stone. If Bode Miller isn’t actually on the cover, he’s a coverline (and he’s about to get more play in Play, the upcoming NYT sports mag). Folio‘s Dylan Stableford and Bill Mickey jump on the trend by jumping on the trend, examining Newsweek‘s exclusivity claims (in Mark Whitaker‘s editor’s letterthe same week that Time had a Miller cover story) and tallying up the various Olympic-related non-ad product placements in Outside (63 in total). They note that Miller sponsor Nike is readily apparent in the Time spread (which Time managing editor has no problem with); obviously that deal was mentioned in both the Time and Newsweek articles, which each checked with Nike to see if they minded their mouthy client (answer: no, of course not – “Bode Miller” is being spelling right, and often).

Meanwhile, NYT spokesperson Diane McNulty promises that the Play article, by writer Mark Levine, “will be different than what you’ve read about Bode Miller over the past past six weeks.” We shall see about that next weekend, I suppose. In the meantime, Fishbowl just hopes there will be pictures; Bode Miller is easy on the eyes.

Magazines’ Handling of Bode Miller: A Case Study in Athlete Product Placement, Exclusivity [Folio] Bode Miller is man enough for Newsweek AND Time [FBNY] Bodelicious [Bodelicious.Net]

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