Bode Who? Magazines leurve the Olympic bad-boy

Newsweek. Time. Outside. Rolling Stone. If Bode Miller isn’t actually on the cover, he’s a coverline (and he’s about to get more play in Play, the upcoming NYT sports mag). Folio‘s Dylan Stableford and Bill Mickey jump on the trend by jumping on the trend, examining Newsweek‘s exclusivity claims (in Mark Whitaker‘s editor’s letter — the same week that Time had a Miller cover story) and tallying up the various Olympic-related non-ad product placements in Outside (63 in total).