Bloomberg Radio's GM Talks Journalists and Radio
With all the different formats a journalist can tell a story these days, like blogs, television, web video and even on dead trees, it’s important to know how to use them all. But one platform that often gets overlooked is radio.
Still, with Bloomberg Businessweek Radio’s recent launch, it brings up a decent question: Do journalists make for good performers on the old FM? You mostly hear about boisterous talking heads on the tubes, but can journalists bring quality content to the table as well?
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