Bloomberg Markets Looks to Expand Influence
Unless you’re rich and subscribe to Bloomberg Terminals, you probably don’t pay much attention to Bloomberg Markets. However, a cover story planned for October about the 50 most influential people in business might change that. That’s the plan, at least.
According to Adweek, Bloomberg Markets Publisher Michael Dukmejian is taking aim at magazines like Forbes and Time beginning with the October issue:
‘We’re a magazine that a lot of people in the media-buying community haven’t paid a lot of notice to,’ Dukmejian says.
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