In This Week's Bloomberg Businessweek: One Article

It's not every #longread that comes with a Certificate of Completion.

Josh Tyrangiel and the Bloomberg gang never miss a trick. When we quickly scanned through the online version of the massive 72-page piece by Paul Ford that is the entirety of the June 15-28 The Code double issue, we were greeted with the following admonishment in the left-hand margin:

Wow. This widget made us guiltily think back to a couple of high school English assignments, and what might have similarly happened those times we jumped to the final page of a literary classic because, you know, an essay had to be written.

If ever an article deserves to be read in print, it is Ford’s treatise (The Code issue hits newsstands Friday).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in