Bloomberg Businessweek on the Franchising of Politico
For major U.S. media markets such as Chicago and Los Angeles, there’s a lot riding on the Allbritton Communications purchase and re-branding of Capital New York. Per a feature article by Bloomberg Businessweek staff writer Felix Gillette, success here could pave the way for circa-2015 sites like Capital Chicago and Capital Los Angeles:
If the experiment succeeds, the Politico colonization will spread to other cities. “Essentially, this is the first experiment of taking Politico and exporting it somewhere else,” says [Politico/Capital New York CEO Jim] VandeHei.
Gillette
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